Taking the ABAS expert group as a think tank and the four primary elements of brand value, namely "value concept, differentiation strategy, customer, and product", as the basic starting point, the Asiabrand brand value evaluation 3.0 "qualitative+quantitative" model is adopted to accurately measure the brand assets of enterprises and analyze the related effects of brand assets. The evaluation results are closer to market value and can become the pricing basis for brand transactions, promoting enterprise resource allocation guided by the brand.
Asiabrand, with its independently developed core evaluation technology, has released the "Top 500 Asian Brands" list for 19 consecutive years. Based on the needs of Chinese brand development, it has successively launched authoritative and professional brand value lists such as "Top 500 Chinese Brands", "Top 500 World Brands", "Top 100 Chinese Listed Company Brands", "Top 100 Chinese New Third Board Brands", "Top 100 Hong Kong Stock Brands", "Top 500 Chinese Consumer Brands", etc., to help enterprises clarify brand positioning, effectively adjust resource allocation, formulate brand strategy plans, establish industry positioning, provide scientific basis for enterprise mergers and acquisitions, and provide third-party authoritative data reference for brand investment and financing. At the same time, Asiabrand actively collaborates with industry associations and well-known media to provide exclusive technical support for the evaluation of industry brand value and industry rankings, promote the popularization of brand value concepts, and provide professional standards and tools for enterprises to enhance brand value. It has built channels for brand assetization and securitization, and provided independent discourse power for the internationalization of Chinese independent brands and international mergers and acquisitions.
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