On October 27th, the 17th Asia Brand Gala, sponsored by Asiabrand, a professional brand evaluation organization, and co-organized by China Asia Economic Development Association, Belt and Road Chamber of Commerce, ASEAN-China Chamber of Commerce and Industry, Macao Daily News, and Asia-Pacific First TV, was grandly held in Hainan Free Trade Port. The 17th Asia Brand Gala was held in Hainan Free Trade Port.
With the theme of “Creating a New Era of Brand Value”, this year's ceremony focused on the new development of brand finance, and carried out in-depth discussions and academic releases on the topics of brand securitization, internationalization and brand financial service ecology construction under the development opportunities of brand power and “Belt and Road”. The conference will focus on brand securitization, internationalization development and brand financial service ecological construction under the development opportunities of brand power and “Belt and Road”. As the most important academic achievement of the event, the “2022 Asia's Top 500 Brands”, which has attracted the attention of the enterprise and investment circles, was also grandly unveiled.
Wang Hanwu, President of Asia Brand Research Institute and Chairman of China Brand Management Research Center, released the list and made an analysis report
Wang Hanwu, President of Asia Brand Research Institute and Chairman of China Brand Management Research Center, released the list of “2022 Asia's Top 500 Brands”, and explained in detail the evaluation purpose, indicators and methodology of the list, as well as analyzed the list in terms of industry, region and time distribution.
State Grid, Toyota, Huawei, Industrial and Commercial Bank of China, Tencent, Samsung, China Construction, Honda, Jitterbug, and LG Electronics were ranked in the Top 10 of the “2022 Asia Top 500 Brands” list, and many outstanding Chinese national brands have achieved significant value coordinate enhancement in the list by virtue of their even better brand performance this year.
Wang Hanwu pointed out that from the latest “2022 Asia's Top 500 Brands” list, China (including Hong Kong, Macao and Taiwan) has 244 brands on the list (including Hong Kong, Macao and Taiwan), making it the country with the most brands on the list. Japan, South Korea, India, and Singapore followed with 128, 46, 32, and 21 brands respectively. Through the analysis of the brands on the list, it is easy to see that Asia is gradually becoming the most active region in the global economy, and the rapid development of the economy can indeed stimulate the growth of enterprises, but only by improving the problems in the enterprises themselves can make them more and more brilliant.
The “2022 Asia Top 500 Brands” list is based on 16,000 innovative brands selected from the Asia Brand Institute's database, and adopts Asiabrand's Brand Value Evaluation 3.0 “qualitative + quantitative” model to accurately measure corporate brand equity and brand value. Through accurate measurement of corporate brand equity and relevant analysis of brand equity efficacy, the results of brand value calculation are closer to market value, providing scientific and objective reference basis for government management, investment and financing, enterprise resource allocation and brand management.
Brand Regional Analysis
A total of 17 countries and regions were included in the “2022 Asia's Top 500 Brands”. Among them, China and Japan have obvious advantages, with a total of 372 brands on the list, accounting for 74.4% of the total number of seats on the list. China has 244 brands on the list, ranking the first, accounting for 48.80% of the total number of seats on the list, of which 198 brands are on the list in mainland China, and 22 and 24 in Hong Kong and Taiwan respectively; Japan has 128 brands on the list, ranking the second, accounting for 25.60% of the total number of seats on the list; South Korea is in the third place, with 46 brands on the list; followed by India and Singapore, occupying 32 and 21 seats respectively; the sixth ranked is Korea, with 46 brands on the list; India and Singapore, occupying 32 and 21 seats respectively; and the sixth ranked is China. India and Singapore are in third place with 46 brands, followed by India and Singapore with 32 and 21 seats respectively, and Thailand in sixth place with 6 seats on the list.
In terms of the number of AAA-rated brands, the “2022 Asia's Top 500 Brands” contains a total of 60 AAA-rated brands. Among them, the number of Chinese brands on the list is the highest, 41, accounting for 20.20% of the total number of Chinese brands on the list; the quality of Japanese brands on the list is the highest, 11, accounting for 8.59% of the total number of Japanese brands on the list; and there are relatively fewer brands from South Korea and India, with 5 and 3 respectively. It shows that the industry's top brands are mainly concentrated in China and Japan, and the influence of the two countries on the Asian economy will become stronger and stronger.
According to the Top100 of “2022 Asia's Top 500 Brands”, the top 100 of the list is still basically occupied by China and Japan, with 58 and 27 brands on the list respectively, followed by South Korea and Taiwan, with 7 and 6 brands respectively. Among them, 40 AAA-rated brands are on the list in China, 11 in Japan, and 5 and 3 in South Korea and India, respectively. This is mainly due to China's strong epidemic prevention and control in 2021 as well as the early recovery of the economy, which has created a favorable development environment for Chinese headline brands.
Brand Industry Analysis
Throughout the “2022 Asia's Top 500 Brands”, the brands on the list involve a total of 91 sub-sectors, with a total value of RMB 490,596.3 billion, and the overall value of the list is showing a trend of growth. In terms of the number of brands on the list, the top ten industries were: 58 in finance, accounting for 11.60%; 33 in culture and media, accounting for 6.60%; food and beverage, diversification, automobile, information technology, electronic and electrical appliances, communication electronics, manufacturing and retail, accounting for 5.60%, 5.00%, 4.40%, 4.00%, 3.80%, 3.40%, 3.00%, 2.60%, 2.60%, 3.80%, 3.40% and 3.40% respectively, 3.00%, 2.60%.
From the perspective of total brand value, the top ten industries are as follows: financial (banking, insurance, general financial institutions) industry RMB 570,320.4 million, accounting for 11.63%; automobile industry RMB 3,830,819 million, accounting for 7.81%; food and beverage industry, electronic and electrical appliances industry RMB 3,300,855 million, accounting for 6.73%; diversified The food and beverage industry, electronic and electrical appliances industry accounted for RMB 330,855 million, or 6.73%; the diversification, culture and media industry accounted for RMB 329,884.87 million and RMB 3,052,737 million, or 6.72% and 6.22% respectively; and the science and technology application, communication and electronics, food and beverage, and energy equipment industries accounted for RMB 209,476.76, 196,622.93, 153,462.62, and 1,442,033 million, or 4.27% and 4.00% respectively, 3.13% and 2.94% respectively. The value of the top ten industry brands totaled RMB262,194.36 billion, accounting for 53.44% of the total list.
Based on the analysis of the Brand 500 Asia 2022 list, Asiabrand believes that most of the enterprises in Asia are gradually increasing their awareness of brand building and shaping. As Asia is becoming the center of the global economy, we have reason to believe that companies, through their own branding, along with the current strong economic development, will make Asia an economy with a number of super global brands.
With a population of more than 4 billion, accounting for 60% of the world's population, Asia is the world's most promising economy. The fundamentals of Asian economies are generally stable, and the pace of recovery in East and South Asian economies, such as China, ASEAN and India, is expected to remain significantly faster than the global level as a whole. Looking ahead, Asian countries will continue to be the ballast of the world economy and the enabler of multilateral cooperation. Through its own development and multi-bilateral cooperation, Asia will play an important leadership role in addressing global income, green ecology and brand digitization. It is important to note that as Asia's largest economy, China is becoming the backbone of Asia's economic recovery as well as economic integration.
Attachment: 2022 Asia's Top 500 Brands
Asiabrand
Established in Hong Kong in 2005, Asia Brand Group (Asiabrand) is a professional brand value systemization service provider.
With the development strategy of new brand, new technology and new finance, and the think tank of Asia Brand Academy and ABAS Expert Committee, the Group carries out the three core businesses of brand evaluation, value-added management and brand financial services, and now owns 15,000 member enterprises, and makes every effort to build a brand financial ecological chain.
Its subsidiaries own a number of independent intellectual property technologies and brand evaluation independent scientific research achievements, and have been awarded the qualification of national high-tech enterprise and Zhongguancun high-tech enterprise. 2019 end of the launch of “PinXinBao” brand value management platform, based on Asiabrand brand value evaluation 3.0 technology, through the exclusive research and development of BVM management system, to help small and medium-sized enterprises (SMEs) to improve their brand value. Based on Asiabrand Brand Value Evaluation 3.0 technology and through the exclusive BVM management system, it helps SMEs to realize brand credit and brand value-added.
