On May 18th, “2021 Asia Brand Forum” was successfully held in Sino-Singapore Tianjin Eco-city. The event was initiated by Asiabrand, a professional brand evaluation organization, and co-sponsored by the Administrative Committee of Sino-Singapore Tianjin Eco-city and China Association for Asian Economic Development, with more than 400 brand management experts, representatives of internationally renowned investment institutions and outstanding entrepreneurs from Asia attending the forum. Asiabrand released the list of “2021 China's Top 500 Brands” and made in-depth interpretation and analysis at the forum.
At the 2021 Asia Brand Forum, Zhou Jun, member of the Asia Brand Expert Committee, released the top ten of the “2021 Top 500 Chinese Brands”, and Chen Xi, Chief Brand Officer of Asia Brand Group, analyzed and interpreted the list. Industrial and Commercial Bank of China (ICBC) ranked as the most valuable Chinese brand with 376.675 billion yuan, an increase of 1.8% in brand value compared to last year; Tencent ranked second with 359.270 billion yuan, and Huawei ranked third with 351.129 billion yuan in brand value.
1.Top 10 Brands
The brands on the list cover 80 industries, with a total brand value of RMB 27.50 trillion, an increase of 8.4% compared with RMB 26.3 trillion in 2020. ICBC, Tencent, Huawei, PetroChina, Alibaba, SAIC, National Energy Group, Sinopec, China Telecom, and PICC were ranked among the top 10 of the “Top 500 Chinese Brands 2021”.
2.Brand Value Evaluation Model
According to Chen Xi, the “2021 China's Top 500 Brands” list is formed based on the “Asiabrand Brand Evaluation 3.0 Model” independently developed by Asia Brand Group, combining the different characteristics of each region and industry in China to conduct a comprehensive evaluation. It has the advantages of more advanced evaluation concept, more comprehensive analysis, more accurate pointing, more obvious effect, more objective evaluation and dynamic monitoring, and solves the problem that the brand value evaluation model in the industry is unable to carry out qualitative analysis due to its traceable characteristics, which is advanced in the international arena.
3.Regional analysis of brands on the list
A total of 31 regional brands were selected. Among them, Beijing ranked first with 101 brands on the list, accounting for 20.2% of the overall number of brands on the list. Guangdong selected 70 brands and Shanghai 48 brands, ranking second and third respectively. Zhejiang and Shandong had 44 and 34 brands selected respectively.
4.Analysis of the value of brands on the list
Analyzing from the perspective of the value of brands on the list, Beijing ranked first with a total brand value of 9.72 trillion, accounting for 35.35% of the total value. Guangdong ranked second with a total brand value of 4.25 trillion, and Shanghai ranked third with a total brand value of 2.73 trillion.
5.Industry Analysis of the Listed Brands
From the perspective of industry distribution data, a total of 199 brands were listed in the top ten industries this time, accounting for 39.8% of the total list. This year, the number of brands on the list in the banking industry is 25, accounting for 5%, still maintaining the first place. In the top three industry rankings, pharmaceutical manufacturing replaced last year's real estate position and advanced to the second, and the electric power industry, which was not on the top three last year, also tied with the software services industry this year and successfully advanced to the top three.
Through the comprehensive evaluation and release of enterprise brand value, it can not only help enterprises understand the efficacy and value performance of their own brand assets, facilitate the establishment of their own coordinates in the industry, help enterprises allocate resources and formulate strategies more rationally, and provide a basis for investment and financing, but also effectively promote the high degree of integration between the value of intellectual property rights of the enterprise and the value of the brand, strengthen the protection and appreciation of intellectual property rights, and promote the digitization and liquidity of off-balance-sheet assets, thereby effectively improving the financial structure of the enterprise to help it obtain a broader space for survival and development, and realize greater commercial interests and social benefits. It can also effectively promote the high integration of enterprise intellectual property value and brand value, strengthen the protection and appreciation of intellectual property, promote the digitization and fluidization of off-balance-sheet assets, effectively improve the financial structure of the enterprise, and help the enterprise to obtain a broader space for survival and development, and realize greater commercial interests and social benefits.
Asiabrand
Established in Hong Kong in 2005, Asia Brand Group (Asiabrand) is a professional brand value systemization service provider.
With the development strategy of new brand, new technology and new finance, Asiabrand develops three core businesses, namely brand evaluation, value-added management and brand financial services, and builds a brand financial ecosystem with the Asia Brand Academy (ABAS) and the ABAS Expert Committee as its think tank.
Its subsidiaries own a number of independent intellectual property rights and patented technologies and independent scientific research achievements in brand evaluation, and have been awarded the qualification of national high-tech enterprise and Zhongguancun high-tech enterprise. 2019 will see the launch of “PinXinBao” brand value management platform, which will help to promote the brand financial ecosystem based on the technology of Asiabrand Brand Value Evaluation 3.0, and the BVM management system, which is exclusively developed by PinXinBao. Based on the Asiabrand Brand Value Evaluation 3.0 technology, and through the exclusive BVM management system, it helps SMEs to realize brand credit and brand value-added.
