On July 18, 2021 Brand Power (Wenchang) Forum was held in Luneng Hilton Hotel, Wenchang City, Hainan Province, China. Organized by Asiabrand, a professional brand evaluation agency, with the special support of the People's Government of Wenchang City, Hainan Province, the forum was co-organized by China Asia Economic Development Association, Global Times, Global SME Alliance, China Economic News Network, and co-hosted by China Lvfa Wenchang, aiming to promote the concept of brand innovation and empower enterprises to realize brand value. Asiabrand released the value list of “Top 500 Chinese Consumer Brands 2021” at the conference.
As consumers demand higher quality of consumer goods and goodwill of brands, the structure of supply and demand has fundamentally changed. Especially in the international political and economic context of global economic integration, white-hot market competition, outbreaks of epidemics and trade friction, brands are playing an increasingly important role for enterprises to open up markets, win the competition, resist crises and optimize the allocation of resources.
For enterprises mainly engaged in the production and sales of consumer goods, how to improve product quality and brand competitiveness is a prominent issue and a serious challenge for enterprises, which is also the original intention and significance of the value evaluation of “2021 China's Top 500 Consumer Brands”.
1
Value Release
Zhou Jun, Executive Chairman of ABAS Expert Committee, released the value of “Top 500 Chinese Consumer Brands 2021” and analyzed and interpreted various important data. The brands on the list involve 116 industries, with a total brand value of RMB 27.28 trillion. Guizhou Moutai, Midea, SAIC, Haier, Wuliangye, Dragonfish, Huawei, BYD, CDFG and Yili were ranked among the top ten of “2021 Top 500 Chinese Consumer Brands”.
Value Release by Jun Zhou, Executive Chairman of ABAS Expert Committee
2
Analysis and Interpretation
The value calculation of this list adopts the industry-leading Asiabrand Brand Value Evaluation 3.0 model, which effectively promotes the high integration of corporate intellectual property value and brand value through the accurate measurement of corporate brand assets and related analysis of brand asset efficacy, strengthens the protection and appreciation of intellectual property rights, and promotes the digitization and liquidity of off-balance-sheet assets, which effectively improves the financial structure of the enterprise and optimizes the allocation of corporate resources. In turn, it effectively improves the financial structure of enterprises, optimizes the allocation of resources, helps enterprises to obtain broader space for survival and development, and realizes greater commercial interests and social benefits.
★ Brand Regional Analysis ★
1. Analysis of the number of regions with brands on the list
A total of 33 regional brands were selected for this value list. Guangdong, Beijing, Zhejiang, Shanghai and Jiangsu ranked the top five in terms of the number of brands on the list, accounting for 53.8% of the national total. Among them, Guangdong ranks first with an absolute advantage of 100 brands, accounting for 20%; Beijing has 51 brands on the list, Zhejiang has 50 brands on the list, Shanghai and Jiangsu have 49 and 28 brands on the list respectively.
2. Regional Value Analysis of Listed Brands
In terms of regional value, Guangdong ranks first with a total value of 5.93 trillion yuan, accounting for 21.75%; Shanghai ranks second with a total value of 3.33 trillion yuan, accounting for 12.21%; and Beijing ranks third with a total value of 3.14 trillion yuan, accounting for 11.51%.
★ Brand Industry Analysis ★
1 . Analysis of the Number of Listed Brands by Industry
The top ten industries in terms of the number of brands on the list are as follows: 27 ranked first in the comprehensive food industry, accounting for 5.4%; 22 ranked second in the automobile industry, accounting for 4.4%; 20 ranked third in the garment industry, accounting for 4%; 18 in the liquor industry, 16 in the furniture industry, 15 in the dairy industry, accounting for 3.6%, 3.2% and 3% respectively; 13 in the beverage, small household appliances and supermarket industries respectively and each industry accounts for 2..6%.
2. Analysis of the industry value of the brands on the list
In terms of the total value of each industry, the automobile industry ranked first with a total brand value of 2.48 trillion yuan, the liquor industry ranked second with a total brand value of 226 million yuan, and the home appliance industry ranked third with a total brand value of 1.24 trillion yuan. The total brand value of the top three industries accounted for 21.93% of the total brand value of the list; a total of 147 brands in the top ten industries were listed, accounting for 29.4% of the list, and the total brand value of the top ten industries accounted for 45.71% of the total value of the list.
Brand is the soul of an enterprise and the name card of a city. With the professional, authoritative and resource gathering effect of “Focus on Brand Value Assetization” of Brand Power Forum, it will further enhance the influence of Wenchang's city brand publicity, city popularity and reputation, enhance the cohesion of talents and attraction of investment, and make significant contribution to creating Wenchang as an important window for displaying brand image of Hainan Free Trade Port and a demonstration area for brand financial innovation.
Asiabrand
Established in Hong Kong in 2005, Asia Brand Group (Asiabrand) is a professional brand value systemization service provider.
With the development strategy of new brand, new technology and new finance, Asiabrand develops three core businesses, namely brand evaluation, value-added management and brand financial services, and builds a brand financial ecosystem with the Asia Brand Academy (ABAS) and the ABAS Expert Committee as its think tank.
Its subsidiaries own a number of independent intellectual property rights and patented technologies and independent scientific research achievements in brand evaluation, and have been awarded the qualification of national high-tech enterprise and Zhongguancun high-tech enterprise. 2019 will see the launch of “PinXinBao” brand value management platform, which will help to promote the brand financial ecosystem based on the technology of Asiabrand Brand Value Evaluation 3.0, and the BVM management system, which is exclusively developed by PinXinBao. Based on the Asiabrand Brand Value Evaluation 3.0 technology, and through the exclusive BVM management system, it helps SMEs to realize brand credit and brand value-added.
