In order to actively implement the national strategy of strong brand and help listed companies fully realize brand leadership, the “2021 Brand Power Forum Annual Conference and the Third Top 500 Chinese Listed Companies' Brand Launch” was held online on January 26, which was initiated and hosted by the professional brand value evaluation organization Asiabrand, co-sponsored by the China Association for Economic Development in Asia (CAEDA) and Global Times, co-executed by the China Association for Economic Development in Asia (CAEDA) Brand Management Committee and Asia Brand Network, and technically supported by the Asia Brand Academy (ABAS) and the ABAS Committee. The “2021 Brand Power Forum Annual Meeting and the Third Top 500 Chinese Listed Companies' Brand Launching Conference”, which was organized by China Asia Economic Development Association and Global Times, co-executed by China Asia Economic Development Association Brand Management Committee and Asia Brand Network, and technically supported by Asia Brand Research Institute and ABAS Expert Committee, was held online.
With the theme of “Brand Value Enhancement and Digital Construction”, the forum gathered more high-end and cutting-edge top think tanks, investment consortiums and listed enterprises to discuss and communicate the brand construction ideas of Chinese listed companies in an all-round way, and released the brand value research results of the “Top 500 Chinese Listed Company Brands in 2021” as the theme. With the release of “2021 China's Top 500 Listed Brands” brand value research results as the core, it aims to help listed companies better utilize the brand value effect and promote the “China” giant wheel to move steadily and far.
On behalf of the organizers, Wang Jianguong, Executive Vice President of China Asia Economic Development Association and Founder and CEO of Asia Brand Group, delivered a speech. Wang pointed out that the measurement and ranking of brand value not only provides a scientific basis and powerful guidance for enterprises to establish industry coordinates, formulate brand strategy, allocate resources and realize brand value, but also promotes the securitization, assetization and visualization of enterprise brand value through scientific quantification and assessment technology. These are precisely the internationally recognized economic standards for brands, which are also the sharp edges for listed companies to seize the first opportunity in the global market.
Mr. Song Chengmin, famous economist and member of ABAS Expert Committee, gave a keynote speech on “Enhancing Brand Value Management of Listed Companies”. Mr. Yu Junping, Vice President of Asia Brand Academy (ABAS), released the “2021 Top 500 Chinese Listed Company Brands” and explained the list. Alibaba, Tencent, ICBC, China Life, Guizhou Maotai, Sinopec, China Taipao, PICC, PetroChina and Sinopharm were ranked in the Top 10.
The “2021 Top 500 Chinese Listed Companies Brands” list includes brands from 70 industries, covering all areas of national economy and people's livelihood. In terms of the number of brands on the list and their profits, the top ten industries are as follows: the first is the financial industry, with a profit of more than 2 trillion dollars; the second is the manufacturing industry, with a total profit of 1.3 trillion dollars; and the third is the mining industry, with a profit of more than 500 billion dollars. Other industries in order are information transmission, software and information technology services, construction, transportation, storage and postal services, electricity, heat, gas and water production and supply, wholesale and retail trade, leasing and business services, science and technology equipment, respectively, contributing to profits of 320 billion, 280 billion, 190 billion, 130 billion, 80 billion, 33 billion, 22 billion. The financial industry is still the most profitable industry.
Brand is the comprehensive embodiment of the competitiveness of enterprises and even the country, and it is an important resource to participate in the global competition.Asiabrand, with its advanced strategic vision and professional technical strength, has published the list of “Asia's Top 500 Brands” for 16 consecutive years, and has successively launched the “China's Top 500 Brands”, “China's Top 500 Brands” and “China's Top 500 Brands”. and “China's Top 500 Brands”, “China's Top 500 Listed Brands”, “Top 500 World Brands” and other authoritative lists, which provide important references for strategic decision-making and investment and financing, and have become one of the most important data of concern to enterprises, academics and business investment circles. It has become one of the most important data for enterprises, academics and business investment circles to pay attention to.
The brand of a listed company can be managed and better utilized only if it is quantified. Brand as the core element of enterprise resources, through the scientific evaluation of brand value, not only can enterprises and consumers better understand the strength of corporate brand and industry coordinates, but also can let the brand better participate in corporate strategy and resource allocation, so as to create greater value. The era of brand economy has come. How to innovate brand strategy, enhance brand value, and strengthen the immunity of enterprises to resist crisis is a topic for every enterprise to think about, and brand is especially important for the stable development of listed companies, which is precisely the significance of the release of “Top 500 Chinese Listed Companies Brands 2021”.
Attachment:
Top 500 Brands of Chinese Listed Companies in 2021
Asiabrand
Established in Hong Kong in 2005, Asia Brand Group (Asiabrand) is a professional brand value systemization service provider.
Asiabrand takes new brand, new technology and new finance as its development strategy, and takes Asian Brand Academy and ABAS Expert Committee as its think tank, carries out the three core businesses of brand evaluation, value-added management and brand financial services, and builds a brand financial ecological chain.
Its subsidiaries own a number of independent intellectual property rights and patented technologies and independent scientific research achievements in brand evaluation, and have been awarded the qualification of national high-tech enterprise and Zhongguancun high-tech enterprise. 2019 will see the launch of “PinXinBao” brand value management platform, which will help to promote the brand financial ecosystem based on the technology of Asiabrand Brand Value Evaluation 3.0, and the BVM management system, which is exclusively developed by PinXinBao. Based on the Asiabrand Brand Value Evaluation 3.0 technology, and through the exclusive BVM management system, it helps SMEs to realize brand credit and brand value-added.
