Taking the Asian Brand Academy and ABAS Expert Committee as the think tank, and taking the four original elements of brand value, namely value concept, differentiation strategy, customers and products, as the basic starting point, we adopt the Asiabrand Brand Value Evaluation 3.0 “Qualitative + Quantitative” model to accurately measure corporate brand equity and analyze the effectiveness of brand equity, which is closer to market value and can be the basis for pricing in brand transactions. Using the Asiabrand Brand Value Evaluation 3.0 “qualitative + quantitative” model, it provides accurate measurement of corporate brand assets and relevant analysis of brand asset efficacy, and the evaluation results are closer to the market value, which can become the pricing basis for brand transactions and promote resource allocation guided by the brand of the enterprise.
Asiabrand has published the list of Top 500 Asian Brands for more than ten consecutive years with its self-developed core evaluation technology, and according to the needs of China's brand development, it has successively launched the list of Top 500 Chinese Brands, Top 500 World Brands, Top 100 Brand Values of China's Listed Companies, Top 100 Brand Values of China's New Third Plate Boards, Top 100 Brand Values of Hong Kong Stocks, Top 500 Chinese Consumer Brands, and other highly authoritative and professional brand value lists. China's Top 500 Consumer Brands” and other highly authoritative and professional brand value lists, which help enterprises clarify their brand positioning, effectively adjust resource allocation, formulate brand roadmap planning to establish their industry status, provide scientific basis for mergers and acquisitions, and provide third-party authoritative data reference for brand investment and financing. Meanwhile, Asiabrand actively cooperates with industry associations and famous media to provide exclusive technical support for the evaluation of brand value and assessment of industry lists, promote the popularization of the concept of brand value, provide professional standards and tools for enterprises to enhance their brand value, set up a channel for brand assetization and securitization, and provide independent discourse rights for the internationalization of China's independent brands and international mergers and acquisitions.
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