Asiabrand is the first company to be recognized as a “National High-tech Enterprise” and “Zhongguancun High-tech Enterprise” in terms of its core independent intellectual property rights, ability to transform scientific and technological achievements, organization and management level of research and development, and growth indicators, all of which are in line with the national audit standards. It is the first brand value evaluation organization to be recognized as “National High-tech Enterprise” and “Zhongguancun High-tech Enterprise”.
It has been serving the top 500 Asian brands for 15 years, and has made breakthroughs in academic research on brand evaluation in many fields and subsectors, helping the country's scientific and technological innovation, cultural self-confidence, and high-quality economic development.
The brand value assessment project of China Quality Certification Center (CQC) was successfully completed and passed the acceptance in April 2019, marking the fruitful academic achievements of Brand Asia Group's research and development of brand assessment system for China's certification and accreditation industry.
In May 2019, it was commissioned by the Professional Committee of Chinese Medicine Brand Internationalization Research of the World Federation of Chinese Medicine to complete the Research Report on Chinese Medicine Non-heritage Brands, which is the first time that the value assessment and research is conducted for Chinese medicine non-heritage brands. In the future, we will also cooperate with WCF in the dissemination of Chinese medicine culture and provide brand value assessment, brand value enhancement and brand financial services for all domestic and international Chinese medicine non-heritage brands and Chinese medicine enterprise brands under the jurisdiction of WCF, so as to make continuous contribution to the “revitalization of Chinese medicine” proposed by General Secretary Xi Jinping.
In February 2018, Asiabrand successfully won the bid for the National Key Research and Development Program with its core evaluation technology advantages and years of brand evaluation experience. Asiabrand undertook the research work on the topic of “Research, Development and Application of Cultural Brand Evaluation System” under the key special project of “Research, Development and Application Demonstration of Common Key Technologies for Modern Service Industry”, which is a project of “Theory and Technology of Audiovisual Media Viewing Survey and Cultural Brand Evaluation”. The bidding of this key R&D program is a continuation of the traditional 863, 973 and Science and Technology Support Program projects since the reform of the national scientific research system, and Asiabrand, with its core technological advantages, put forward the construction plan of the cultural brand evaluation system with outstanding innovative features, and was awarded the national key R&D program project with its internationalized concepts and implementation standards. After more than three years of research and development, Asiabrand has successfully completed the project of “Cultural Brand Evaluation System R&D and Application” and published an academic monograph in the Social Science Literature Publishing House.
The 2017 Asiabrand Corporate Brand Value Evaluation Criteria is an important supplement to national and industry standards. On the basis of the national standard, the “Asiabrand Brand Evaluation Method”, which is more in line with the actual brand, is formed by combining the results of years of practice.
Asiabrand and Social Science Literature Publishing House jointly edited and published the blue book “China Enterprise Brand Value Evaluation Report”, which is the first important academic achievement of segmented research centered on brand value in China. It is an important strategic reference value for investment and financing and corporate decision-making.
