On March 30th, “2021 Brand Power Forum and 2021 China's Top 500 Innovative Brands Launching Conference”, initiated by Asiabrand, a professional brand evaluation organization, and co-hosted by China Association for Asian Economic Development, Global Times, and Asia Brand Network, with special sponsorship from FAW Hongqi, was grandly held in Beijing. Leaders of the organizers, representatives of politics and business from all walks of life, experts and scholars, and mainstream media came to the conference to analyze the current international political and economic forms, discuss the innovative power of China's economic development, and promote the rise of China's national brands
Former Deputy Secretary General of the United Nations, Changsha Zukang (fourth from the left), Founder and CEO of Asiabrand, Wang Jiangong (third from the left), President of the China Association for Asian Economic Development, Quan Shunji (fourth from the right), and Deputy Director of the Finance and Economic Commission of the 11th National People's Congress, He Keng (second from the right)
Chen Xi, Chief Branding Officer of Asiabrand and Vice President of Asia Brand Research Institute, released the list of “2021 China's Top 500 Innovative Brands”, and analyzed and interpreted the results of the list in detail from different perspectives, such as the total brand value, regional distribution, and industry analysis. Alibaba, Huawei, Tencent, China Construction, Nubia, Titanium Meter Robotics, Bank of China, Industrial and Commercial Bank of China, Far Eastern Integrity, China UnionPay were among the top ten innovative brands.
Chen Xi pointed out that in the era of brand economy, the brand value of an enterprise is no longer a virtual concept, it is the real embodiment of the enterprise's future development capability. Brand value is not just an honor, but also an asset, an asset that can change the financial structure of an enterprise and enable it to gain a broader space for survival and development.
Mr. Chen Xi, Chief Branding Officer of Asiabrand and Vice President of Asia Brand Research Institute, released and explained the list.
The development of the list is based on 11,523 innovative brands selected from the database of Asia Brand Research Institute, and adopts Asiabrand Brand Value Evaluation 3.0 “Qualitative + Quantitative” model, which makes the brand value calculation results closer to the market value through the accurate measurement of corporate brand assets and the relevant analysis of brand asset efficacy. Through accurate measurement of corporate brand equity and relevant analysis of brand equity efficacy, the results of brand value calculation are closer to market value, providing scientific and objective reference basis for government management, investment and financing, enterprise resource allocation and brand management.
★ Total analysis ★
The total brand value of the enterprises selected for the “2021 China Top 500 Innovative Brands” is RMB 17.11 trillion, accounting for 16.84% of China's GDP in 2020, while the brand value of the enterprises among the Top 10 totaled RMB 3.35 trillion, accounting for 19.59% of the total brand value. Brand economy has become an extremely important part of China's economic development.
★ Regional analysis ★
A total of 30 regional brands made the list. Among them, Beijing has a clear advantage, with 119 brands on the list, accounting for 23.8% of the total number of seats on the list, ranking first; Shanghai has 81 brands on the list, accounting for 16.2% of the total number of seats on the list, ranking second; Guangdong has 75 brands on the list, accounting for 15.0% of the total number of seats on the list, ranking third.
★ Industry Analysis ★
The brands on the list involve a total of 41 industries, covering all areas of national economy and people's livelihood. In terms of the number of brands on the list, the top 10 industries are: information transmission, software and information technology services, 129; promotion and application services, 87; manufacturing industry, 71; business services, 36; wholesale industry, 31; research and experimental development, 25; professional and technical services, 17; pharmaceutical manufacturing, 15; electric power and heat production and supply, 10; and retailing, 10.
In terms of total value, the brand value of the top 10 industries totaled RMB 155,394 billion, accounting for 90.83% of the total brand value of the list. Among them, the information technology services industry has a total brand value of RMB 516,604.7 million, accounting for 30.20%, making it the industry with the most potential for future development.
★ 2021 China Top 500 Innovative Brands ★
Asiabrand
Established in Hong Kong in 2005, Asia Brand Group (Asiabrand) is a professional brand value systemization service provider.
With the development strategy of new brand, new technology and new finance, Asiabrand develops three core businesses, namely brand evaluation, value-added management and brand financial services, and builds a brand financial ecosystem with the Asia Brand Academy (ABAS) and the ABAS Expert Committee as its think tank.
Its subsidiaries own a number of independent intellectual property rights and patented technologies and independent scientific research achievements in brand evaluation, and have been awarded the qualification of national high-tech enterprise and Zhongguancun high-tech enterprise. 2019 will see the launch of “PinXinBao” brand value management platform, which will help to promote the brand financial ecosystem based on the technology of Asiabrand Brand Value Evaluation 3.0, and the BVM management system, which is exclusively developed by PinXinBao. Based on the Asiabrand Brand Value Evaluation 3.0 technology, and through the exclusive BVM management system, it helps SMEs to realize brand credit and brand value-added.
