2022 Brand Power Forum
and China's Top 500 Innovative Brands
In order to celebrate the sixth “China Brand Day” and comprehensively enhance the international competitiveness and influence of Chinese brands, “2022 Brand Power Forum” was held online on May 10, which was initiated by Asiabrand, a professional brand evaluation organization, and co-sponsored by the China Association for Economic Development in Asia (CAEDA) and Asian Brands Network (ABN). and the launch of China's Top 500 Innovative Brands” was held online. Business leaders, experts and scholars, media gurus and other friends from all walks of life participated in the meeting online to analyze the innovation and development of Chinese brands under the epidemic situation and witness the charm of Chinese brands together.
Vice President of Asia Brand Research Institute, Mr. Yu Junping, released the list.
Vice President of Asia Brand Research Institute, Yu Junping, released the list of “2022 China's Top 500 Innovative Brands”, and analyzed and interpreted the results of the list from different perspectives, such as total brand value, regional distribution and industry analysis. Huawei, Alibaba, Tencent, China Construction, Bank of China, Haier, Industrial and Commercial Bank of China, Sinopec, Baidu, and Xiaomi Technology are among the top 10 innovative brands.
Yu Junping pointed out that in the era of brand economy, the brand value of the enterprise is no longer a virtual concept, it is the real embodiment of the enterprise's future development ability. Brand value is not only honor, but also a kind of asset, which can change the financial structure of the enterprise and enable the enterprise to obtain a broader survival and development space. For entrepreneurs, branding embodies the responsibility to create value, the ability to allocate resources, and the contribution to serve society.
The list is based on 16,000 innovative brands selected from the database of Asia Brand Institute, and adopts the Asiabrand Brand Value Evaluation 3.0 “qualitative + quantitative” model, which makes the results of brand value calculation closer to the market value through the accurate measurement of corporate brand assets and the relevant analysis of brand asset efficacy, and provides an important tool for government management, investment and investment. Through accurate measurement of corporate brand equity and relevant analysis of brand equity efficacy, the results of brand value calculation are closer to the market value, providing a scientific and objective reference basis for government management, investment and financing, enterprise resource allocation and brand management.
01
Total volume analysis
From the list of “2022 China's Top 500 Innovative Brands”, it can be seen that the total brand value of innovative enterprises is RMB 18.28 trillion, accounting for 15.98% of the GDP in 2021. The brand value of the Top 10 enterprises totaled RMB 4.58 trillion, accounting for 25.05% of the total brand value.
From the above data, it is easy to see that the brand economy has become an extremely important part of China's economic development, and the larger the enterprise, the more importance it attaches to the construction of its own brand. Huawei topped the list, with a brand value of 623.367 billion yuan, followed by Alibaba and Tencent, with brand values of 591.925 billion yuan and 531.334 billion yuan respectively.
02
Regional analysis
A total of 30 regional brands were selected for the “2022 China Top 500 Innovative Brands” list. Among them, Beijing has an obvious advantage, with 113 brands on the list, accounting for 22.6% of the total number of seats on the list, ranking first. Shanghai has 81 brands on the list, accounting for 16.2% of the total number of seats on the list, ranking second. Guangdong has 72 brands on the list, accounting for 14.4% of the total number of seats on the list, ranking third.
As can be seen from the above chart, Beijing region, Shanghai region and Guangdong region have the largest number of brands on the list, respectively: 113 brands, 81 brands and 72 brands, which are among the top three. The total brand value of the three regions is as high as RMB 12.50 trillion, accounting for 68.40% of the total brand value of the Top 500. This situation reflects a high degree of regional concentration of highly innovative companies and brands in China, and a greater demand for innovation in economically developed regions.
03
Industry Analysis
Throughout the list of “2022 China's Top 500 Innovative Brands”, the brands on the list involve a total of 51 industries, covering all areas of national economy and people's livelihood. In terms of the number of brands on the list, the top ten industries are: information transmission, software and information technology service industry, 135, accounting for 27%; science and technology promotion and application service industry, 83, accounting for 16.6%; manufacturing industry, 72, accounting for 14.4%; scientific research and development industry, 72, accounting for 14.4%; and the industry of “2022 China's Top 500 Innovative Brands”. Manufacturing 72, accounting for 14.4%; scientific research and experimentation 23, accounting for 4.6%; medicine 18, accounting for 3.6%; professional and technical 13, accounting for 2.6%; agriculture, forestry, animal husbandry and fishery 12, accounting for 2.4%; wholesale industry 12, accounting for 2.4%; energy category 11, accounting for 2.2%.
From the perspective of the number of listings, the three major industries, namely information technology service industry, science and technology service industry, and manufacturing industry, have the largest number of listings, which fully demonstrates that these three industries are among the major industries for innovation and development in 2021, with public attention and enterprise innovation generally improving, and the production activities and resource allocation capacity of the enterprises being greatly influenced by brands, which fully matches with the demand for high-quality development.
From the perspective of total brand value, the total brand value of the Top 500 Innovative Companies is RMB 18,277,151 million, while the brand value of the top 10 industries totaled RMB 16,493,500 million, accounting for 90.24% of the total brand value of the list. Among them, the total brand value of the information technology services industry is RMB 5526.866 billion, accounting for 30.24%, and the total brand value of the technology application services industry is RMB 3753.583 billion, accounting for 20.54%, which have become the two strongest teams with the most development potential in the future.
04
2022 China Top 500 Innovative Brands List
Asiabrand
Established in Hong Kong in 2005, Asia Brand Group (Asiabrand) is a professional brand value systemization service provider.
With the development strategy of new brand, new technology and new finance, and the Asian Brand Academy and ABAS Expert Committee as its think tank, the Group carries out the three core businesses of brand evaluation, value-added management and brand financial services, and now owns 15,000 member enterprises, and makes every effort to build a brand financial ecological chain.
Its subsidiaries have a number of independent intellectual property rights and patented technologies and independent scientific research achievements in brand evaluation, and have been awarded the qualification of national high-tech enterprise and Zhongguancun high-tech enterprise. 2019 will see the launch of “PinXinBao” brand value management platform, which will be based on the Asiabrand Brand Value Evaluation 3.0 technology, and help to promote the development of brand finance through the unique BVM management system developed by PinXinBao. Based on the Asiabrand Brand Value Evaluation 3.0 technology, and through the exclusive BVM management system, it helps SMEs to realize brand credit and brand value-added.
